Veteran actor Richard Mofe Damijo popularly known as RMD is suing online giant Jumia over the unauthorized use of his photo.
Jumia, is currently embroiled in a case of unauthorized use of image rights RMD on Jumia Fashion’s Instagram page without the actor’s permission.
The actor in a press release shared today, July 26, 2016 has instructed his lawyer, Mena Ajakpovi of Messrs. Abraham & Co. to engage Jumia and seek redress at the law court if they are defiant.
Further investigations show that Instagram’s term of use prohibits Jumia from using RMD’s pictures for any form of business.
Jumia however allegedly infringed on this right when it uploaded the images of RMD on it’s platform.
Jumia also allegedly violated Instagram’s community guidelines which states, users only have the right to “Share only photos and videos that you’ve taken or have the right to share”. They also infringe on the copyright policy which protects the original images of a person.
In one of the pictures where RMD sits on a storage box with a camera lens in his hand, in his own caption, he gives credit to the photographer, creative director of the shoot and stylist.
Whereas Jumia fails to give credit to any of these people or even the owner of the image.
Pulse has reached out to Jumia concerning this story but we have not gotten any reply yet.