Pakistani social media celebrity Qandeel Baloch has been killed by her brother in an apparent ‘honour killing’ in the province of Punjab, police say.
Ms Baloch, 26, recently caused controversy by posting controversial pictures of herself on social media, including one with her alongside a Muslim cleric.
Police say she was strangled to death.
Cases of women being killed for ‘dishonoring’ their family are commonplace in Pakistan.
Qandeel Baloch became a household name for posting bold, sometimes raunchy, photographs, video and comments.
Conservatives condemned her behavior when she recently made headlines after posting pictures of herself with a prominent cleric, Mufti Qavi.
Police say the killing took place on Friday night.
“The brother was also there last night and the family told us that he strangled her to death,” police official Azhar Akram told the AFP news agency.
Police said the brother had not been arrested and was on the run.
Hundreds of women are murdered every year in Pakistan in so-called honor killing cases.
Ms Baloch rose to fame in Pakistan in 2014 when a video of her pouting at the camera and asking “How em looking?” went viral.
While many younger people hailed her liberal views she was also subjected to frequent misogynist abuse online.