‘I Look Forward to Making You Proud’ – Ryan Lochte Secures New Sponsor Amid Rio Scandal

32-year-old Olympic swimmer, Ryan Lochte, has secured a new endorsement deal with Pine Bros. Softish Throat Drops.

“Thanks to all the folks at Pine Bros. for your confidence in me,” he wrote on Twitter. “I look forward to making you proud.”

Lochte has agreed to appear in a commercial and print ads for Pine Bros., a popular cough drop brand that has been in business for over 140 years. The ads will be shot in Los Angeles over the next few weeks, according to a statement released by the company.

Rider McDowell, Pine Bros. CEO, reached out to Lochte last week after Ralph Lauren and Speedo terminated their sponsorships with the swimmer.

“We all make mistakes, but they’re rarely given front-page scrutiny,” McDowell said. “He’s a great guy who has done incredible work with charities. I’m confident that Pine Bros. fans will support our decision to give Ryan a second chance.”

Last week, Lochte took “full responsibility” for his Rio robbery claims and for “over-exaggerating” a version of events where he stated that the taxi he shared with his teammates, Gunnar Bentz, Jack Conger, and James Feigen, was pulled over by men posing as police officers while headed to the Olympic Village. He also claimed he was robbed at gunpoint.

“And that’s why I’m taking full responsibility for it, because I over-exaggerated that story, and if I had never done that, we wouldn’t be in this mess,” Lochte explained to NBC’s Matt Lauer, in his only interview about the scandal so far. “Those guys would never be in Rio, or were in Rio. None of this would have happened, and it was my immature behavior…”


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By Sydney Chesterfield on August 26, 2016 · Posted in Sports, Trends

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